Our clients often ask us much time they should spend on their Strategic Plan. That question is a red flag to us, because if you’re asking that question, then deep down inside you think that your Strategic Plan is a chore to be completed. It’s a red flag because you haven’t yet realized just how important your Strategic Plan is to your success—this year, and in the years to come.
Here’s the answer: Take all the time you need to get it right.
Successful businesses dedicate substantial amounts of leadership time to strategic planning and to improving the quality of the strategic plans they have in place. In fact, as a business leader, the greatest value you can add to your business is to create an excellent strategic plan.
No Time? Here’s Why
If you can’t find the time to do this, it’s probably because you are putting out fires, dealing with crises, and chasing any scrap of revenue you can find. That’s not running a business. That’s not leading, and that’s not living. You’re stressed and you can’t think clearly and you feel desperate or angry or both.
What you need, more than anything else, is a strategic plan. It is, by far, the fastest and most effective way to solve all the problems you are dealing with now.
You’re putting out fires because your team doesn’t fully understand what they are doing, and why. You crash into crisis because you are driving your business erratically, running into problems you didn’t see, and screeching your wheels as you try to steer your business towards opportunities you didn’t know were there. You’re stressed and angry because all of this makes you look foolish and unfocused in front of your employees and—much worse—in front of yourself and your loved ones.
Strategic Planning is the only way to lift yourself out of that situation.
Using Time To Build and Grow
With clear, concise, thought-through Strategic Plan, you can drive your business like a professional race car driver. Teach it to your team, and you will have far fewer fires to put out. Base it on solid observations from everyone on your executive team, and you will avoid most crises.
Most importantly, with a Strategic Plan in place, you will drive your company directly towards the best opportunities available to you in your market.
You know you can do this. I’ve talked to hundreds of entrepreneurs and executives and all of them, without exception, wish they had established their Strategic Plan long ago.
It is not a chore. It is not something you finish and put on the shelf, either. It is your guiding light, your road map, your Northern Star.
When you have it, you’ll be a better leader. You’ll feel better about yourself, and you will be more confident. Everyone will sense this change in you—your employees, your loved ones and, most importantly, you yourself.
Create Time Now
If you think you have no time now, if you keep dashing from fire to crisis to careening after something you missed, you will have even less time in the future.
Make the time. Take the time. And don’t wast the time, either. That’s where we can help you.
The result is actually better, because when you’re done, you’ll have your Strategic Plan in a format you can show to everyone in your company. You’ll have metrics that help you track progress. And you’ll be able to use it in every single meeting and one-on-one to make sure everything you and your team do contributes to your strategic execution.
Plan to succeed. If you don’t, you’re planning to fail. Simple as that.