SWaTOL — What is it? And how it can help your business survive this crisis. 

Live Webinar! — Being offered again due to overwhelming demand! 

SWOT analysis was invented in the 60s by a management consultant Albert Humphrey at the Stanford Research Institute. While there have been many derivatives of this analysis over the years, it is most known to be an acronym for “Strengths, Weaknesses, Opportunities, and Threats.”

Well, for businesses all around the world the “Threat” is here… COVID-19. It is having devastating effects on businesses globally.

SWaTOL is a modified SWOT ideal for businesses in crisis.

We are recommending that all businesses quickly schedule a SWaTOL analysis; Strengths, Weakness, and then Trends, looking carefully at the Opportunites that are there for your company today that can be immediately Leveraged.

They might be opportunities that exist now, they might be opportunities that relate to a pivot you can make in your product offering, or they might be opportunities that will be created as this virus passes. Regardless, to survive you need to find these diamonds in the rough, these Opportunites, and Leverage them.

To learn more about SWaTOL please join me this Friday for a 45-minute SWaTOL online workshop. I will step you through the 5 step process for finding your Diamond (your Opportunity) and Leveraging it to not only survive but rebound explosively!

Cost: FREE — Invite your management team

Quotes from people who attended last week’s webinar:

Thanks for your webinar on SWaTOL last week, I enjoyed it. – Spencer Dormer. dynamic G-Ex

I attended your webinar today, I thought it was excellent – Bob Harper, Crunchers Accountants


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