Use Strategy To Build Community

Man is by nature a social animal. Society is something that precedes the individual.
— Aristotle

A lot can happen in a year, and over half way through 2019, it’s probably a good idea to compare wisdom that can help you run your business, such as that quote from Aristotle, without getting off track.

Here’s how. Your company is a society unto itself, and everyone in it can be affected by outside forces. When bad or scary news screams from every headline, it naturally affects your people. You can’t change that.

But you can change how your employees respond to it at work, and you can build your business at the same time, by thinking of your team in terms of a society. Your people will talk about the headlines, good and bad, and it will affect their mental state and occupy their conversations. You want to be sure those conversations don’t affect their work.

It’s not a trivial matter. “Visionary leaders communicate the superordinate goals of the organization” to their people, the Harvard Business Review explains, including “how all the divisions, departments, and project teams are necessary for achieving these goals.” That way, when outside forces seem to threaten the business (or the world in general), your employees will have a confidence-building perspective. Rather than worry, they’ll understand exactly how your business makes money. Rather than fretting, they’ll understand exactly how they, personally, help your company succeed.

That perspective plays directly into Aristotle’s timeless wisdom. The society that is your company becomes a tribe banded together. Individuals within your tribe understand their professional identity in terms of how well they help your business succeed. And as social animals, they’re bought into the society you provide and they will, by nature, take care of it.

So make 2017 your year. Let all the economic numbers flow by while you lead your team to success. We can help you there. There’s no magic practice that makes participation and performance happen. But there is a method. Anyone can do it, including you.

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